Copenhagen – Embracing Technology, Exploiting Tourists

Recently we saw the phase-out of Denmark’s klippekort (Clip Cards).  These klippekort allowed commuters to get significantly discounted public transit tickets by purchasing bulk trips 10 at a time.  Like many systems around the world, on-site pricing for buses is higher than tickets purchased in advance.  This discourages people slowing down the loading/boarding process and encourages people to participate in transit programs. All of which is great. However, unlike other programs where the increased pricing is only applied to time-sensitive transit situations (eg: buses) – the Danish system charges the same high rate across the board regardless of if you’re purchasing a one-off ticket on a bus, from a kiosk, or at an automatic vending machine.

It typically costs you 24 DKK for a one-hour two zone ticket in Copenhagen. When calculated using a 10 ticket klippekort the adjusted price typically averaged out to 15 DKK or less. From a pricing standpoint, 24 DKK is quite an excessive price (even by Danish cost-scales) for a ticket, while 15 DKK may not be cheap but is still quite a bit more reasonable.