Read Travel Blogs? Be Careful.

It’s no secret that many bloggers have been able to monetize somewhat through the sale of links to search engine optimization companies and digital brands.  This has led to a sort of dance between bloggers, Google, and SEO professionals which is utterly confusing and complex. Are they any different than traditional ads? Does the intent matter? Are they misleading readers? etc. and the reality is that several high profile bloggers have come out and talked a bit about how they were funding their travels using this approach (on high volume) until it started to undermine their relationships with their readers, incurred the wrath of Google, or a bit of both. Others have established secondary sites that essentially serve as dumping grounds for these links and content. Yet others have been far less scrupulous and completely forgone the wall between paid content/endorsements/links/disclosure and genuine written material. What I find particularly disturbing about this is that it seems to be an increasing trend, particularly as rates for other forms of advertising/compensation decrease.